E-commerce, once a pioneer and now a full-fledged and fairly strong sphere in the global business market, is constantly changing and evolving. New rules and requirements are regularly being invented and enforced in order to meet the needs of customers and safeguard entrepreneurs.
If you want to try yourself in e-commerce on Amazon, you have to be familiar with the latest developments on the portal. In late 2020, a significant requirement concerning businesses’ addresses came into force.
“Beginning on September 1st, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address. This is consistent with Seller Profile pages across Amazon stores in Europe, Japan, and Mexico [...] We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.” Amazon’s announcement to sellers states.
This requirement had on purpose to make a trade on such a mega-giant online platform more transparent and legally savvy and demand sellers to list their business address as the publicly available information.
“To Use or Not to Use Home Address?”
When dealing with online retailing, some sellers choose to use their home addresses as business addresses. This option comes together with many risks and inconveniences, the most important of which is that it blurs the line between business and personal life, property. When the home address becomes public, any of the buyers can come to your house and demand goods or express their dissatisfaction with the product personally, for instance.
Another and yet more serious issue with this variant is the liability. Without the “business protection”, together with mentioning your home address as your business address, you could be made liable for possible problems (malfunctions) with the goods you sell or the online shop itself.
Protect your personal safety and liability, and DON’T use your home address for your Amazon Store, there is a better option — a virtual business address.
“Selling to a different country”
Amazon has positioned itself as one of the most convenient platforms for sales, including international trade. Using the mega giant's extensive network of online marketplaces, it is possible to engage in e-commerce in different, extremely remote countries of the world. The only nuance slightly overshadowing this tempting prospect can be the provision of an address to receive returns. Here, Amazon provides three options for international sales customer returns to choose from:
- Returnless Refund;
- Domestic return option;
- Prepaid international return shipping.
Of course, every seller chooses the method that best suits them, but then again, if a job can be done quickly and with minimal effort on the part of the business owner, then why not take advantage of this opportunity? Yes, using a virtual business address as a return address has obvious advantages!
If you don't have a local address in the country where you want to sell your products, it makes sense to apply to the virtual address services provider that will make sure that all returns (and more) are handled quickly and efficiently.
Why Virtual Business Address Is Great Fit for Amazon Trading
First and foremost, a virtual business address is a real street address, most often inside a traditional office building. This type of address is very often used by those who want to have a good business image and value their privacy — solopreneurs, small business owners, as well as digital nomads, and freelancers.
Virtual business addresses are ideal for online trading sites such as Amazon, Etsy, eBay, and others, regardless of the type of e-commerce business. Why? Here are the top reasons:
- Getting a prestigious professional address
"First impressions last forever..." this well-known saying fits perfectly in our case as well. Since it's necessary to show your business address on Amazon, wouldn't it be better if it's a prestigious location that evokes trust from customers and professional respect from competitors? In the case of Virtual Office Addresses from Clevver, more than 100 locations worldly are open to taking advantage of them for your business.
- Receiving and forwarding of mail and packages
We've already mentioned that mixing business and personal life isn't the best idea, and that goes for your mail and packages, too. After all, if you use your home address for your Amazon store, all sorts of letters, packages, and returns will come to your home. This will make your life much more difficult as you'll need to think about how to handle them yourself. Using a virtual business address ensures that all your correspondence will be handled in a timely and appropriate manner. All logistical problems and sorting letters and parcels will be done for you as well as deleting spam if you wish so.
- Expanding to new locations
For companies with international operations, a virtual office service gives them the ability to expand to new locations quickly, easily, and cost-friendly without renting an expensive physical office. Many doors open before the solopreneurs and small businesses, because a virtual office can be opened in several countries at once being sure that it will function like clockwork — mail and parcels will be processed on time, and a prestigious address can be used for marketing success.
Using a virtual business address for your Amazon store is a great solution for those who are truly ready to grow their business strong and competitive. It allows you to have a good professional image, satisfied customers, and a business that works smoothly and productively. Only entrepreneurs who think big and take a long view achieve success, take care of your business and use the services of a virtual address so it can flourish.
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